You are a serial founder and you're launching a new product.

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You don't have an internal design team yet. So you decide to hire an agency. And they propose to create the logo and the brand first, and only then they shift their focus toward designing the product.

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At Hello Robo We do things the opposite way.

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Product first. Branding next.

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Why? Because your product is the essence of your brand: what problems does it solve for customer, how it delights them, how it talks with them verbally, visually, interactively.

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We once worked with an AI fashion startup. Initially, they wanted us to start with branding. A month into the project, we realized that we needed to redirect our efforts to product development, so we could understand the business and the  values of the product better.

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We dove deep into understanding how their product solves real customer problems, ran market research and designed the entire customer flow. Only after that we tackled the brand elements - logo, visual identity, tone of voice.

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When your brand naturally emerges from your product, everything falls into place. Identity, messaging, brand voice - all these elements become authentic expressions of what your product truly offers to your customers.

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And that’s exactly what you need to have your new product standout in the crowded market.