What’s an MVP?

“A product with the minimum features needed to attract early users and validate a product idea during the initial development phase. “

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Well, this definition is no longer valid.

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Building an MVP today isn't about just validating a novel idea—it’s about out-executing existing products. In most cases, you're entering a crowded market, and just having an idea isn't enough anymore. To compete, you have to deliver a better version from day one.

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Gone are the days of throwing together something quick just to see if it sticks. Today, your MVP needs to be more than a test; it’s about creating a product that outperforms what’s already out there and fits into longer business vision. It’s not about being first—it’s about being best.

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At Hello Robo, we carefully design market-ready product that aligns with your vision and supports your long-term goals. We focus on getting you to market faster with a smart, strategically designed launch version — delivering a product that stands out, captures demand, and drives growth without wasting time or resources.

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So next time your VP of product lays out a plan for the MVP, ask him: “What exactly do you mean when you say an MVP?”

By the way, there’s a great article on this topic, written by Tuomas ArtmanFounder of Linear:

https://linear.app/blog/rethinking-the-startup-mvp-building-a-competitive-product

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