I learned this concept from my business coach a few weeks ago. It's been on my mind ever since. A simple, yet powerful idea. The concept was popularized by Jim Collins. Start by firing bullets—small, low-cost, low-risk experiments—to gauge what works, adjusting your aim as you go. Once you have measurable validation, fire a cannonball, focusing your resources on the proven path.

‍

🔫 Fire BulletsSmall, low-risk experiments.

‍

‍

💣 Then CannonballsBig bets on proven ideas.

‍

‍

At Hello Robo, we do user-centered digital product design for founders from seed-funded startups to Fortune 1000 companies. And we’ve noticed that most of them tend to jump straight to “Cannonball” strategies without first testing the waters. Aggressive pivoting, in other words. When it doesn’t work out, they pivot again. And often, these pivots are based on intuition and emotional factors, than on market testing or clear numbers.

‍

‍

But there's power in starting small. That's why at the core of Hello Robo digital product design process, we emphasize customer interviews, business analytics and rapid prototyping, which sets up founders for making better business decisions.It's all about calibrating your aim before taking the big shot.

‍