Your customers are complex creatures. They constantly crave novelty. They want the latest and the greatest. At the same time, they actually don’t want something entirely new that will disrupt their existing habits, forcing them to learn too much. It's a paradox that keeps you, founders, on your toes. 🤯


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It could be Spotify's Discover Weekly feature that became successful by including familiar songs or robotics pioneers who design their humanoid robots to look and sound like us. On the flip side, products that push too far into uncharted territory often stumble (remember Google Glass?).


At Hello Robo, we embrace Raymond Loewy's theory of popularity, known as MAYA, which stands for "Most Advanced Yet Acceptable." Loewy, a prominent 20th-century designer, believed that successful products strike a balance between novelty and familiarity. Raymond even goes deeper and tries to find the reason to preference for familiarity in evolutionary roots, as familiar objects and environments were historically safer.

Design products that customers actually want

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And not surprisingly, the first step towards understanding how much is too much for your customers is...talking and listening to them. At Hello Robo, we shape how people interact with their daily lives by identifying and addressing unmet needs. By leveraging these insights, we help you build products that people truly want and eager to adopt. Understanding your customers’ needs allows you to align your product with market demand and find the perfect product-market fit.

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