Most first-time founders fail due to two very clear reasons.

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34% of them didn’t do enough homework to understand their customers. Therefore, they didn’t find product-market fit.

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23% of startups didn’t have a clear plan to market, sell, and distribute the product. By the way, I burned myself a couple of times and learned this lesson.

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Now guess what 99% of serial founders prioritize in their next venture:

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- CLEAR UNDERSTANDING OF WHETHER THEY HAVE PRODUCT-MARKET FIT.


- MARKETING AND DISTRIBUTION.

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At Hello Robo, we work with serial founders. They invest a crazy amount of resources into customer and market reports. They hire external vendors to run reports just to understand how customers think. They know precisely, if they understand the customer, they win.

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We conduct very deep, comprehensive user interviews where we try to understand why customers behave in certain ways and what’s most important to them. By leveraging these insights, we help founders build products that people truly want and are eager to adopt. Understanding your customers’ needs allows you to align your product with market demand and find the perfect product-market fit.

So, if you are building your next product: Have you thought enough about understanding your customers? Do you have a clear, actionable go-to-market plan?

By the way, on of the best articles on how to assess if you have a Product-market fit was written by the founder of SuperHuman , Rahul

https://tinyurl.com/3rtjy3ft