At Hello Robo, we don't design for awards, likes, impressions or any other superficial criteria that don't truly matter.

What matters? The real commercial drivers of success.

At Hello Robo, we live and breathe by five key metrics that cover the entire customer journey (credit to Dave McClure's AARRR aka “Pirate Metrics” framework):

🎯 Acquisition
How do people discover your product?
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✨ Activation
Do these people take the action we want them to take?


🔄 Retention
Do activated customers stick around? (My favorite one)


📢 Referral
Do they like your product enough to spread the word?

💰 Revenue
Are they willing to pay for your product?
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For example, we’ve had a client with existing product that had volumes of users trying out their product, but never convert to paid accounts - that's an activation issue. Which of these five elements needs our attention most urgently?


We start with aligning with biz and data stakeholders on Key metrics to focus on and after that we start designing solutions.


Not for awards, impressions, likes. For real impact.